Alderney, Channel Island – 14 January 2004: The Alderney Gambling Control Commission today confirmed that Harrah’s Online Limited, the world’s biggest casino company, has been awarded an interactive gaming licence.  Founded 66 years ago, Harrahs’ Entertainment Inc.  operates 25 casinos in the United States, primarily under the Harrah’s brand name.

The licence has been issued for Harrah’s new online-gambling site “Lucky Me”, which is expected to go live in the UK by the end of January 2004. A spokesman for Harrah’s Entertainment claims “the new site will offer innovative forms of gaming, is  modelled on popular games-for-prizes Internet sites and will also appeal to women.”

‘Lucky Me’  creates a social environment which allows customers to compete and interact in the chance to win valuable prizes. It’s all about being lucky, having fun and enjoying a chance to win money.” 

For more details see  www.harrahs.com
 
In a relatively short period and, despite strong competition from other offshore electronic gaming and gambling jurisdictions, Alderney has gained worldwide recognition for a highly regulated gambling industry.  As a result, the island is successful in attracting blue chip companies who will only operated within the well-regulated environment established by the Alderney Gambling Control Commission.

To date, the Alderney Gambling Control Commission has awarded a total of  nine Interactive Gaming Licences, one  Electronic Betting Licence and  issued three Certificates of  Approval.
 

Interactive Gaming Licences:
· Ritz Interactive (live in January 2004)
· CryptoLogic
· Venetian Interactive (Gaming)
· Rank Interactive
· Skybet (live since May 2003)
· Wagerworks/Attheraces
· WagerWorks/Cashcade
· WagerWorks/PaddyPower
· Harrah’s Online Limited (live end January 2004)

Several new licence applications are currently being considered.
Electronic Betting Licences:
· Venetian Interactive (Betting)
 Certificates of Approval:
· Orbis
· Chartwell
· Revahertz

Editor’s Contact: André Wilsenach
   Chief Executive Officer
   Alderney Gambling Control Commission
   PO Box 15, Alderney Channel Islands GY9 3TW
   Tel: +44(0)1481 823967 – email: andre@gamblingcontrol.org

Or Ilona Soane-Sands – Public Affairs & Marketing Manager
 States of Alderney  Tel +44(0)1481 824267 – email: marketing@alderney.net